Why can Lane Bryant charge more for their clothes??

Is there a “fat tax” out there for those of us who have to buy larger clothing?

A blog I follow says yes, and it’s unfair to those of us who have to buy larger sizes.

I know places like Lane Bryant charge more for their merchandise, I also know that stores will add an extra $1-2 once you go past a size XL. But why is this? Is it truly because it costs that much more to manufacture these items? Why isn’t there an upcharge between the XS to the XL?

Anyway, that’s besides the point.

My point is that Lane Bryant charges more. A lot more. Compared to some other stores that offer plus sized clothing, such as Old Navy.

A pair of boot-cut jeans at Old Navy is $44.94. A pair of book-cut jeans a Lane Bryant is $69.95. A knit told at Old Navy runs between $15-30 while at Lane Bryant the tops start at $30.

Is this fair? What makes Lane Bryant so much better than Old Navy? Why can they charge more?

For one, Lane Bryant is a specialty store. Number two, Lane Bryant is also appealing to a totally different clientele. Thirdly, Lane Bryant’s clothes, in my opinion, are a much better quality.

When I’ve bought jeans from Old Navy they stretch out. They never fit the same way twice. One pair will fit perfect the next pair I pick up – even if its the same size, style, cut – will fit completely different. I can’t just walk into Old Navy, pick up a pair of jeans, and walk out. I have to try on every.single.pair. And I can’t wear them more than once or twice without washing them. There is so much stretch that my butt starts to look saggy. The stomach is tight. And the thigh area is totally baggy. Over time thigh rub happens and the material starts to get thin. NOT ATTRACTIVE!

On the same hand, that same pair of jeans from Lane Bryant fit me perfect. They are made for a curvy girl. They don’t sag and bag. I can wear them more than once. And most importantly, I don’t get the dreaded thigh rub.

So yes, while I may pay more for my jeans from Lane Bryant, I can wear them for twice as long for the jeans from Old Navy. Essentially saving me money.

This being said, do I shop at one of these stores over the other? Nope.

I buy my essential pieces at Lane Bryant. The pieces I’m going to invest in. The pieces I need to hold up well and look good. And I get my fashionable pieces at Old Navy. The pieces that I’m going to change out season-to-season. The funky pieces I don’t want to invest too much money in.

So yes, Lane Bryant can charge more for their clothes than other stores. They are a specialty store. And they make quality clothing for those of us ladies who are of larger size.

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Are Designers Catching on to Plus Size??

According to my Marketing text book, designers are finally realizing that plus sized women like to be fashionable. Which is great news for us plus sized women!

But, most retailers are not realizing this fact. Some (it didn’t name the store) even go as far as only stocking 1 of each item above a size 10. Which, these of course are the first to sell out leaving their plus size customers without the fashionable clothing they desire.

Now, this isn’t going to be news to most of us. I know it’s not news to me! Even when I was no longer considered plus sized I still struggled to shop at stores that didn’t offer plus sized options.

My favorite store became my favorite store for this reason. While I don’t shop on the plus sized side anymore it’s almost like a comfort to know that it’s there. That if I need to go up a size I can. And I can feel stylish & beautiful. It’s like a safety net for me.

But, away from my fear of gaining all of my weight back & back to the issue of stores not stocking plus sized clothing!

I think it almost forces plus sized women to fall into a stereotype. Because we can’t find fashionable, affordable clothing we all tend to wear the same things. Yeah, we can all accessorize to our little hearts’ desire. But in the end we all still look the same. Plump. In pants that don’t fit right (too baggy in the thighs but too tight in the belly) In shirts that make us look like a slob (boxy, loose, just blah). We’ve all had that look. And it does nothing for our self esteem. NOTHING! It makes us feel worse.

And what would 75% of plus size women say they do when they feel horrible about they way they look in their clothes? I’m going to bet it’s not go to the gym so we can wear those cute clothes! We didn’t get to these sizes by going to the gym. We got to these sizes by eating our emotions, by binging after a horrible shopping experience (like when you stand in the middle of the mall & cry because no where sells your size).

Maybe it’s all a vicious ploy by plus size designers! If we feel cute in our clothes we’ll have more confidence & feel like we actually can lose the weight, so we’ll start to change our diet & exercise. And then, as time goes on we won’t need the plus sized clothing; we’ll need regular clothes. We’ll be able to shop at regular stores. Maybe, just maybe, plus sized clothing designers are making ugly clothes as a ploy to keep our weights up so we have low self esteem & continue to buy the crappy clothes.

Or maybe it’s just that not enough places have caught on to the fact that even if we’re plus sized we want to look & feel cute & sexy.

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Today’s Plan of Attack:

B: Waffle w/ PB, banana, coffee. -4
S: Greek yogurt. -2
L: Tuna salad sandwich, SF pudding, & apple. -7
S: ???
D: Taco salad, chips w/ salsa. -22